Audience
Target Audience Profile
Our group’s film is a horror so we think we should base our film around the elder generation of teenager.
I have created a viewer profile which you we are going to aim our film at, although we are aiming it at a particular group there will always be some interest from other audiences.
Our film will be suitable for both genders male and female; there is a frequent amount of gore to get the males intrigued.
As younger teenagers will always be interested in movies which are aimed and an audience who are a couple of years older so we are going to target an audience from about 14-25 year olds. Although our film is based upon a horror there is a victim so this may appeal to another audience group along with the mysterious plot which may attract another audience.
As we are basing our movie to the elder generation of teenagers and early adults we thought we dress our characters in a more modern look and we will have the killer in clothes with the 21st century can associate with.
As there is a characteristic of mystery in the plot then we would expect our audience to be educated of some kind to follow the movie and enjoy it to its full expectation.
Our Trailers Classification
We wanted our trailer to be a 12 classification so that it can be screened on TV at early time in the day and it grabs a larger target audience base.
According to the British Board of Film Classifications, our trailer would fall into the 12A/12 year’s classification.
http://www.bbfc.co.uk/classification/guidelines/12a12
PG - A "PG" classification film should not disturb a child around eight or older. This does not mean parents should let their children watch a movie with this classification. It is still there person choice whether they think there child will be able to handle what they are watching.
12 - A "12" film may be watched by a child with its guardian, if the guardian sees fit. A 12 may contain material which some 12 years old will find disturbing or that a guardian will find unfit.
15 - A "15" may not been see at cinema by any under the age of 15, even if accompanied by an adult. Also any one younger than 15 may not rent or buy a ‘15’ rated video work. It is illegal for a cinema let any one younger then fifteen watch a 15 movie also it is illegal for shopkeepers to sell or rent out the videos to minors.
18 - A '18' may only be see by people aged 18 or over in a cinema or if you wish to purchase or rent the DVD. It is also extremely illegal to let an under aged person watch the film and the culprit may have there license taken away.
Film Classification
There are eight film classifications. They are: Uc,U,PG,12/12A,15,18/18R.
There are five big classifications and these are the ones I will explain: U,PG,12,15,18.
U - A "U" classification is a film which is suitable for an audience of four plus. It will only bring up positive issues and there is no violence. It will bring up moral issues with an positive outcome every time.
PG - A "PG" classification film should not disturb a child around eight or older. This does not mean parents should let their children watch a movie with this classification. It is still there person choice whether they think there child will be able to handle what they are watching.
12 - A "12" film may be watched by a child with its guardian, if the guardian sees fit. A 12 may contain material which some 12 years old will find disturbing or that a guardian will find unfit.
15 - A "15" may not been see at cinema by any under the age of 15, even if accompanied by an adult. Also any one younger than 15 may not rent or buy a ‘15’ rated video work. It is illegal for a cinema let any one younger then fifteen watch a 15 movie also it is illegal for shopkeepers to sell or rent out the videos to minors.
18 - A '18' may only be see by people aged 18 or over in a cinema or if you wish to purchase or rent the DVD. It is also extremely illegal to let an under aged person watch the film and the culprit may have there license taken away.
For further details on classifications please go to..http://www.bbfc.co.uk/classification/guidelines
Different people take in media text in four different ways, these are the four main theories.
Hypodermic Theory
The Hypodermic Needle Model suggests, as an audience, we are manipulated by the creators of media texts, and that our behaviour and thinking might be easily changed by media-makers. It assumes that the audience are passive. This theory is still quoted during moral panics by parents, politicians and pressure groups, and is used to explain why certain groups in society should not be exposed to certain media texts for fear that they will watch or read sexual or violent behaviour and will then act them out themselves.
The Hypodermic Needle Model suggests, as an audience, we are manipulated by the creators of media texts, and that our behaviour and thinking might be easily changed by media-makers. It assumes that the audience are passive. This theory is still quoted during moral panics by parents, politicians and pressure groups, and is used to explain why certain groups in society should not be exposed to certain media texts for fear that they will watch or read sexual or violent behaviour and will then act them out themselves.
Two-step Flow
Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet analysed the voters' decision-making processes during a 1940 presidential election campaign and published their results in a news paper. Their findings suggested that the information does not flow directly from the source it is found, but from the reporters boss who has power over them, therefore this will make the reporter change the source slightly to please their bosses. The audience then mediate the information received directly from the media with the ideas and thoughts expressed by the opinion leaders, thus being influenced not by a direct process, but by a two step flow. This diminished the power of the media in the eyes of researchers, and caused them to conclude that social factors were also important in the way in which audiences interpreted texts.
Uses and Gratifications
In 1948 Lasswell suggested that audiences use the media for a variety of reasons but each individual has their own personal use for the media. Lasswell theory was that the mass audience chose to interpret the media in four different. They four ways they may interpreted the media was for surveillance, correlation, entertainment and cultural transmission.
- Blulmer and Katz carried on from this theory and produced their own in 1974, there research showed that individuals may you use the text for the following purposes:
- Diversion - escape from everyday problems and routine.
- Personal Relationships - using the media for emotional and other interaction, e.g. substituting soap operas for family life
- Personal Identity - finding yourself reflected in texts, learning behaviour and values from texts
- Surveillance - Information which could be useful for living e.g. weather reports, financial news, holiday bargains
Reception Theory
Stuart Hall's encoding/decoding model stated that an audience could interpret the same texts in a variety of ways, as each are individually influenced by several factors. (gender, class, age and ethnicity)
An individual may wish to interpret the text straight, e.g. the code which the producers are trying to convey is recognized subconsciously by the audience. However some may interpret the same text in a entirely different way.
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